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So Pure Enterprises is the supplier of world renowned and trusted water and waste water equipment and products namely from Dow, Pentair, Protec Arisawa, MMP, Pulsafeeder, CHF, Micon and Watts. So Pure Enterprises is the Main Distributor for the Dow Filmtec and UF Products in the UAE and Iraq.


Founded in 1874 by Joseph Watts, Watts Regulator Company, as it was originally known, made its reputation by “Setting The Standard in Valve Technology.” During its early days, Watts manufactured pressure reducing valves to regulate steam and relief valves to ensure safe operation of water heaters and boilers.

Today, Watts is part of the Watts Water Technologies family with operations in North America, Europe and Asia.

Watts Designs, manufactures, and sells an extensive line of flow control, water safety, water filtration & treatment, drainage, and PEX plumbing products.

Watts Water Technologies EMEA B.V. is the European Holding Company and is a Division of Watts Water Technologies Inc., a world-wide leading manufacturer of products that contribute to comfort and safety in the area of water (quality) for domestic, commercial and industrial applications. Watts Water Technologies EMEA develops and manufactures an extensive range of valves, units, controls and accessories, with sales generated through specialized wholesale distributors and OEM’s.

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